Scion Takes Wraps Off A Head Turner In Montreal
At the 2011 Montreal International Auto Show, Scion took the wraps off the 2012 Scion iQ – the all-new premium micro-subcompact vehicle that will join the youth and lifestyle brand’s line of uniquely styled, highly customizable and full-featured vehicles.
“Trend-setting, urban Montreal is the perfect place for the Scion iQ to make its Canadian auto show debut,” said Larry Hutchinson, Director of Scion in Canada. “Québec has always been a market for smaller, fuel efficient vehicles – but also a market that demands style, quality, and innovative features. The Scion iQ celebrates good design, form that follows function, and the principle that big ideas often come in small packages.”
As the world’s smallest four-seater, the Scion iQ defines a new, premium micro-subcompact segment for Canada:
“The Scion iQ is the boldest example to date of the Scion brand philosophy,” Mr. Hutchinson continued. “It’s the ultimate small, urban-friendly, fuel efficient vehicle that’s big on style, features and safety, and offers the functionality and comfort that drivers expect from a vehicle twice its size.”
The Scion iQ arrives in Canada later this year.
For the second year, Scion will also sponsor Montréal’s popular Igloofest, which brings together some of the electronic scene’s best artists in a unique outdoor music setting. In addition to the music, there will also be Scion giveaways and vehicles on display. Test drive a Scion at any Montréal Scion dealership between January 6 to January 29, and get a free Igloofest ticket*, CD Sampler, and the chance to play Scion’s “Take on the Machine” contest where you could drive away with a brand new Scion tC. Igloofest takes place at the Jacques-Cartier Quay in Old-Port, Montréal, beginning at 6:30pm on January 13-15, 20-22 and 27-29.